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High-Performance Websites Engineered for Growth

For 20 years, I’ve pursued technical perfection. Now, I’m transforming that expertise into powerful, ultra-fast web systems that drive sales, attract customers, and deliver measurable results.

Schedule a Free Performance Audit

Let’s find out how fast your site could truly be.

Is Your Website an Asset or a Liability?

A cheap or poorly built website costs you more than you think. It actively harms your business every single day.

Slow & Unreliable

Every extra second of loading time loses you 7% of conversions. Your customers leave, and Google lowers your rank. Standard shared hosting and bloated code are a recipe for failure.

Insecure & Vulnerable

90% of websites are vulnerable to common automated attacks. A single breach can destroy your reputation, lead to data loss, and blacklist your site on Google. A simple security plugin is not enough.

Invisible to Google

Without a proper SEO foundation baked into its architecture, your site is invisible. No strategy, no structure, no results. It’s like having a billboard in the middle of a desert.

Developer working on a server infrastructure diagram

My Philosophy: Engineering, Not Just Building

For two decades, I’ve built web projects. The difference? I was my own client. I couldn’t cut corners or choose the “easy” path. I had to find the *right* path. The most stable. The fastest. The most secure.

A standard website is like a beautiful car with an engine from a lawnmower. It looks the part, but fails when you need performance. My websites are different. I start with a Formula 1 engine—a finely tuned, high-performance server architecture—and then build the perfect car around it.

This philosophy is that technical excellence is the engine of business growth. I’m now offering this obsessive, performance-driven approach to a select number of clients.

The Difference is in the Foundation

See how an engineered approach compares to a standard “template” website.

Component Standard Website My Engineered Website
Hosting Server Slow Shared Hosting Dedicated Hetzner Cloud Server (Germany)
Performance Caching Basic WordPress Plugin Server-Level Redis Caching
Security Basic Plugin, Reactive Proactive Server Hardening + Advanced Cloudflare Firewall
SEO Strategy An afterthought, if any Core of the Architecture (Ahrefs-driven)
Code Quality Bloated Theme + 20 Plugins Lean Theme + Clean Code by Vetted Experts
Typical TTFB* > 800ms < 150ms

*TTFB (Time To First Byte) is a key metric for server speed and user experience.

My 3-Stage Formula for Performance

No guesswork. Just a proven, meticulous process that guarantees results.

Stage 1: Architecture

We build an unshakable foundation. This includes provisioning a dedicated Hetzner server, installing a lightweight OS (Ubuntu 24), hardening server security, and configuring server-level caching with Redis. This is the 80% of work your customers will feel but never see.

Stage 2: Strategy

We build a blueprint for success. Using Ahrefs, I conduct in-depth keyword research to design a site structure that is logically sound for users and mathematically optimized for Google. Every page, every URL, and every meta tag is planned *before* a single line of code is written.

Stage 3: Implementation

We bring the vision to life with precision. A clean WordPress installation is populated with content. I work with a small, vetted team of “5-star” coders for custom features, ensuring every piece of the puzzle is perfect. We finish with a comprehensive performance and security audit.

Case Study: From Sluggish E-Commerce to a High-Speed Sales Machine

The Challenge:

A WooCommerce store with several thousand products was technically well-built, but functionally slow. Each page load triggered dozens of database queries, resulting in a Time to First Byte (TTFB) of over 800ms and high cart abandonment rates.

My Solution:

Instead of just adding another caching plugin, I went to the source. I implemented server-level Redis caching. This powerful technology stores the results of common database queries directly in the server’s ultra-fast RAM. Subsequent visitors get this data instantly, bypassing the slow database almost entirely.

The Result:

  • Time To First Byte (TTFB) reduced from 800ms to under 150ms.
  • Total page load time cut by over 70%.
  • The server can now handle 10x the traffic without slowing down.

“This is the standard I now apply to every website I work on. It’s not an ‘add-on’; it’s the foundation.”

Graph showing performance increase from 800ms to 150ms

Performance Increase After Redis Implementation

Frequently Asked Questions

Your questions, answered with clarity and technical expertise.

  • What is ‘technical SEO’ and why is it so important?

    Technical SEO is the process of optimizing the infrastructure of your website to help search engines crawl and index it more effectively. While on-page SEO focuses on content, technical SEO deals with site speed (Core Web Vitals), mobile-friendliness, crawlability, secure connections (HTTPS), and structured data. It’s the foundation upon which all other marketing efforts are built. A website without solid technical SEO is like a skyscraper with a weak foundation—it’s destined to fail.

  • Why use a dedicated server from Hetzner instead of cheaper shared hosting?

    Shared hosting means your website shares server resources (CPU, RAM) with hundreds, sometimes thousands, of other websites. If one of them gets a surge in traffic or is attacked, your site slows down. A dedicated cloud server from Hetzner provides you with guaranteed resources. This results in consistently fast performance, enhanced security, and the flexibility to implement advanced technologies like Redis caching, which are impossible on shared plans. It’s the difference between living in a noisy apartment building and a private, custom-built house.

  • How does a fast website directly impact my business revenue?

    The impact is direct and measurable. Studies by Google, Amazon, and Deloitte consistently show that even a 0.1-second improvement in site speed can boost conversion rates by up to 8%. Faster pages lead to lower bounce rates, higher user engagement, and improved customer satisfaction. For an e-commerce site, this means more completed checkouts. For a B2B business, it means more quote requests. Furthermore, Google uses page speed as a key ranking factor, so a faster site also leads to more organic traffic and, consequently, more potential customers.

  • Do you offer ongoing website maintenance and support?

    Yes, absolutely. A high-performance website is not a “set it and forget it” project. I offer tailored website maintenance plans that include regular security audits, software updates (WordPress core, plugins, themes), performance monitoring, and proactive technical support. My goal is to be your long-term technical partner, ensuring your digital asset continues to perform at its peak and remains secure against emerging threats.

Ready to Stop Compromising?

Invest in a web presence that works as hard as you do. Let’s discuss how a high-performance, engineered website can become your most powerful asset for growth.

Schedule Your Free, No-Obligation Strategy Call

We will analyze your current site and outline a clear path to radical improvement.

Web Development
Theocodewell.com
+39 320 33 66 406
theo[@]theocodewell.com