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From the domain to the search results

WordPress Development, Website Infrastructure, and SEO

I build WordPress websites and stores, set up the servers and services they run on, and do the technical, local, and content SEO that brings visitors. One person accountable for the whole system, with fixed prices and everything in writing.

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Explore My Work
WordPress development, infrastructure, and SEO services

Everything Your Website Needs to Succeed

Three areas of work that fit together: the website, the infrastructure under it, and the search work that brings visitors to it.

Diagram of a website page: structure, conversion path, content blocks, and a lean theme
01 / Web Development

WordPress Websites and Stores

A website planned around what your customers need, built on WordPress and YOOtheme Pro, and launched with its content, infrastructure, and a full checklist.

Explore web development
Diagram of website infrastructure: domain, Cloudflare, server, WordPress, cache, email, and backups
02 / Website Infrastructure

Servers and Services That Stay Up

Domain, DNS, Cloudflare, a tuned server, business email, caching, and backups, connected, documented, and registered in your name.

Explore infrastructure
Diagram of a site structure and its path from crawled to found in search
03 / SEO & Organic Growth

Search That Brings Customers

Technical SEO, content, local search, links, and AI search, built on a structure that search engines can crawl and people can use.

Explore SEO
All services and prices
Why work with me

Why Clients Hire One Engineer Instead of Four Vendors

01

One person accountable for the whole system

Domain, server, website, and search are designed together by one solution architect with over 20 years of experience, so nothing falls between vendors.

02

Infrastructure comes first

Server, caching, Cloudflare, security, and backups are set up before the website. I learned why the hard way, when a hack on cheap shared hosting wiped out websites I had built.

03

SEO built into the structure

Pages, URLs, and internal links are planned before the first line of code, not repaired after launch. The guides on this site show how I think.

04

Everything is yours

Domain, server, email, and accounts are registered in your name, with documentation at handover. If you ever leave, the website keeps working.

05

A fixed price and everything in writing

A written brief, a proposal with a fixed price and payment stages, and weekly reports. No calls needed.

06

Your live site is never a test bench

Each round of changes starts from a fresh backup of your live site, restored on a separate staging copy. Changes are built and tested there, and only then moved to production.

Selected work

Real Projects, Built From Scratch

Ops-Box website home page
Product website · Platform UI

Ops-Box

The product website and the interface of the platform itself for Ops-Box, a DevOps management platform.

  • Built from scratch, from the domain to launch
  • An 84-page Astro website, kept in GitHub at the client’s request
  • The user interface of the platform
  • Automatic deploys: staging after every merge to main, production on a version tag
Read the case study
Own project · WordPress

TheoCodeWell Content System

This website: guides in seven hubs, service and solution pages, a custom visual system, and its own server infrastructure, built on WordPress and YOOtheme Pro.

Read the case study
TheoCodeWell services hub page
Ready-made solutions

Products Built on My Own Engines

Working technology you can see before you buy, not a promise to build it from zero.

Phone with a booking grid next to a desk calendar
Booking engine

Booking Websites

Websites where clients choose a service, a specialist, and a time online, and every appointment lands in your team’s Google Calendar. Ready for clinics, law firms, advisors, home services, auto shops, salons, and coaches.

Explore Booking Websites
DevOps platform

Ops-Box

A self-service platform for engineering teams: developers get environments, pipelines, and access, and every request is checked against your rules and delivered as a reviewed GitOps commit inside your own Kubernetes cluster.

Explore Ops-Box
Server module connected to a control console
Guides

Explore the Expertise

Practical guides for website owners: how to plan, build, host, and grow a website, written from the work I do for clients.

Web Development

Planning, building, and launching a WordPress website or WooCommerce store.

All web development guides

Website Infrastructure

Domain, server, Cloudflare, email, caching, security, and backups.

All infrastructure guides

Technical SEO

What stops Google from finding and indexing your pages, and how to fix it.

All technical SEO guides

SEO Content & Copywriting

Content planned around customer questions and your business.

All SEO content guides

Local SEO

An accurate local presence that brings nearby customers.

All local SEO guides

Link Building & Content Placement

When links help, how to choose publishers, and how to check results.

All link building guides

AI Search Optimization

Preparing content for AI search and measuring citations and visits.

All AI search guides

Need It Done for You?

Every guide describes work I also do for clients, with a fixed scope and a written proposal.

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Working with me

From Brief to Launch, in Writing

No calls are needed at any stage. Everything is agreed, reported, and handed over in writing.

How It Works
Pricing
01

Describe

You describe the project in a written brief, at your own pace.

02

Plan

You receive a written proposal: scope, schedule, fixed price, and payment stages.

03

Build & Launch

Weekly written reports, a private preview, a checked launch, and a documented handover.

Theo, the developer behind TheoCodeWell
Solution architect · 20+ years

About Theo

For over 20 years, one question has driven my work: how can this be better? I see the whole system, from the server to the visitor’s experience, and build it as one piece.

An early lesson shaped that approach. A single hack on cheap shared hosting once wiped out websites I had built, so performance, security, and solid infrastructure come first in every project.

About Me
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Have a Project in Mind? Let’s Make It Work.

Describe your project in a written brief and receive a written proposal with the scope, schedule, and a fixed price. No calls needed.

Send Your Project Brief