Website & SEO Pricing: What Your Budget Includes

A complete WordPress website starts at $7,500. A WooCommerce website starts at $10,000. Both are scoped projects that bring research, content, the website build, technical setup, and launch together.

I’m Theo, and I handle the project directly. Before work begins, you receive a proposal describing the result, the agreed content and functionality, the schedule, and a fixed project price. The starting prices below help you decide whether the approach fits your budget; the proposal defines exactly what will be delivered.

Use this guide to understand the initial investment, the costs that continue after launch, and the optional work that can develop the site further.

Discuss Your Project

Start With the Website You Need to Launch

The right starting scope covers what a suitable customer needs to understand before contacting you or buying. It also includes the technical work needed to make that next step function.

For a service business, that means clear offers, useful explanations, accurate business information, and a working inquiry path. A store also needs reliable product information and a tested purchase and order-handling process.

I build this first release around your actual business. Search research helps identify the questions worth answering; your capabilities and priorities define the boundaries. You review the structure and content plan before the main build proceeds.

A narrower first release can reduce the initial investment when it still answers the essential buying questions. A large collection of specialist guides, multiple markets, or complex functionality needs a larger scope. More pages are useful only when they have a distinct job.

Website Packages

These are alternative complete-project starting points. A WooCommerce project does not cost $10,000 plus the $7,500 WordPress package.

All prices on this page are in USD. Third-party subscriptions, provider charges, and any applicable taxes are identified separately in the proposal.

WordPress Website — From $7,500

The starting scope is a new website for one business in one language, using WordPress and YOOtheme Pro with standard functionality. As a guide to scale, that can mean approximately 12–20 content pages and up to three main layout types. The page plan determines whether the actual work fits the starting package.

Page count alone does not settle the price. A short service explanation, an evidence-heavy comparison, and a detailed technical guide require different preparation. Twenty substantial research articles would need their own content estimate.

The agreed project includes:

• Research into the business, relevant search demand, and competing content.
• A website structure and content plan for your review.
• Writing and editing the agreed content, using facts you provide or confirm.
• A clear visual style and responsive layouts built with YOOtheme Pro.
• Domain connection, server preparation, DNS, Cloudflare, business email, caching, and an agreed backup setup.
• Contact forms and checks that inquiries reach the intended destination.
• Technical SEO preparation, Google Analytics and Search Console setup, and launch checks.
• Documentation and the relevant access information for continued ownership.

The project includes two consolidated rounds of revisions within the agreed scope. Correcting an error in my work is separate from a request to add a new feature or change an approved requirement.

Custom integrations, additional languages, original photography or video production, and substantial content expansion are quoted separately. The detailed WordPress website cost guide explains the scope decisions behind a proposal.

WooCommerce Website — From $10,000

A store adds operational decisions to the website project. Product data, variations, payment, shipping, order notifications, and supporting content all need to agree with how the business sells and fulfills orders.

The starting scope assumes one language, one market, standard store functionality, and a small catalog—for example, up to 50 simple products supplied in a usable format with suitable images. The final quote depends on the actual data and purchasing requirements.

This package includes the agreed website and content work, store configuration, product setup within scope, and testing of the standard purchase journey. Producing original photographs or independently researching and writing every product description is a separate content requirement when needed.

Subscriptions, complex variations, customer-specific pricing, inventory or ERP integrations, and unusual fulfillment rules can change the scope substantially. The WooCommerce cost guide separates those decisions so you can compare store proposals on equivalent terms.

Content, Technical Work, and Ongoing Packages

These packages are useful when you need a defined piece of work or want to develop a website after launch. Work already included in a complete website project is not charged again as a separate package.

The proposal records the limits of included requests, technical adjustments, revisions, and deliverables. A monthly package is a defined scope of work, not an unlimited development agreement.

Content: Pay for a Useful Answer and Its Place in the Site

The price depends on the research, factual input, complexity, and editorial work required. A new standalone page may fit an existing structure. A cluster also needs decisions about which questions belong together, what each page should answer, and how the reader moves between them.

The six-page cluster starts at $2,500 because it includes that shared planning as well as the pages themselves. Specialist research, extensive original evidence gathering, and custom interactive tools are scoped separately. See website content and copywriting costs.

Infrastructure: Separate Setup From Provider Bills

The $600 starting setup fee is for implementing a defined new configuration. It is already included when that work forms part of your complete website package.

The provider bills are different: server rental, domain renewals, email subscriptions, licenses, and any additional storage remain operating expenses. Existing-site migrations, compromised servers, and complex account recovery require their own assessment. See hosting, email, and website running costs.

Maintenance: Keep the Agreed Site Working

Maintenance covers recurring technical care. It does not automatically include creating new guides, adding services, rebuilding sections, or developing custom features.

The agreement defines the update process, monitoring responsibilities, small-request allowance, and how larger problems are handled. Automated observation does not mean round-the-clock human availability. The WordPress maintenance cost guide helps distinguish technical care from ongoing development.

SEO and Content Growth: Fund Defined Improvements

The starting monthly package combines review of available search data with an agreed publishing and improvement schedule. Two new pages and updates to up to two existing pages establish the initial scope; particularly demanding content or technical work may require a different proposal.

Publisher fees, paid campaigns, major development, and infrastructure maintenance are separate unless explicitly included. Where local or AI-search work overlaps with the agreed SEO activity, it is scoped once. See SEO costs and monthly budgets.

An Audit: Understand the Problems Before Pricing the Fixes

The starting audit scope is one standard WordPress website with up to 100 indexable pages. It combines a crawl, available Search Console data, and manual review of important templates and findings. You receive priorities and recommended next actions.

Implementation is quoted after the relevant problems are understood. The standalone audit fee is not an extra charge for the launch checks already included in a new website project. See SEO audit and implementation costs.

Local SEO: Distinguish a Profile Setup From Continued Work

The $400 profile package covers an ordinary setup or optimization: business details, appropriate categories and services, relevant links, and help with the standard verification process. Google decides eligibility and verification; the fee pays for my work, not for approval.

Ongoing local work has a different purpose. It connects the profile, website content, business information, and measurement over time. Complex reinstatement cases and multiple locations need separate scoping. See Local SEO and Google Business Profile costs.

Placements: Keep the Publication Budget Visible

A placement campaign involves selecting suitable publications, reviewing their terms, coordinating approved work, and checking the result. The coordination fee covers that agreed process. It does not include the publisher’s fee or new article writing unless stated in the quote.

The proposal specifies the intended placements and how unavailable or declined opportunities are handled. The fee is not a purchase of a guaranteed ranking result. See link building and content placement costs.

How These Prices Compare With Published Market Offers

Published prices are useful when you can see what is being sold. They are less useful when a theme setup, a content-rich website, and a large custom development project are treated as the same purchase.

The examples below were checked on September 6, 2026. They describe individual providers’ advertised offers, not a statistical average for the United States.

These examples do not establish that one provider is better or that the packages are interchangeable. My price reflects the scope in your proposal and my direct involvement in the work. For a practical comparison, use How to Compare Website Quotes.

What Changes the Fixed Project Price?

The main drivers are the amount of distinct content, the functionality, the quality of the starting materials, and the complexity of implementation.

Available materials can reduce preparation work. A narrower first release can also reduce the scope. Any change should still leave the business with a complete, useful initial website.

For work added after approval, I explain the effect on the price and schedule before proceeding. Correcting my own mistakes within the agreed work is not treated as an extra feature request.

Payment Stages for a Website or Store

The project price is split into three payments tied to defined milestones.

A WooCommerce project uses the same percentages. You can review the completed agreed website before the final payment; public launch follows that payment.

The launch milestone concerns the work delivered. It is not conditional on a search engine indexing every page or on the first customer order arriving.

For other packages, payment follows the type of work:

• An audit, a defined standalone setup, or one content page: payment in advance after the scope is agreed.
• A content cluster: 50% to start and 50% after the materials are prepared and approved, before publication.
• Monthly maintenance or development: payment in advance for the coming month.
• Placements: payment for coordination and approved third-party commitments before those orders are placed.

The agreement also records what happens if the project is paused, changed, or stopped, including how completed work and committed expenses are accounted for.

Budget for the First Year Without Counting Work Twice

Your first-year budget includes the initial project, the services needed to run it, and any further work you choose. The timing matters: a development plan that begins halfway through the year should not automatically be counted for twelve months.

For example, a $7,500 website followed by twelve months of $250 maintenance totals $10,500 for those services. Domain, server, email, licenses, and any applicable taxes are additional. This is a calculation using the packages above, not a claim that every website has the same annual cost.

If you also choose six months of the $1,500 SEO and content package, that adds $9,000, bringing those service fees to $19,500. That development work is optional; it is not required to retain ownership of the website.

Do not add the standalone infrastructure fee, individual content prices, or an audit fee for work already included in the initial project. Similarly, a local content task included in an SEO agreement is not billed again under a separate local package.

Ask for a schedule showing one-time fees, recurring charges, renewal dates, and who receives each payment. It makes the real commitment much easier to understand.

Frequently Asked Questions

Does the website price include all the text?

It includes the content identified in the agreed first-release plan. It does not mean an unlimited number of future pages. The proposal records the page types, topics, required factual input, and any separate content work, such as extensive product descriptions.

What does “from” mean if the project price is fixed?

It describes the starting scope available at that price. Once your requirements and assumptions are agreed, the proposal gives a fixed price for that work. A larger or more complex scope receives its own quote before you commit.

Is SEO included, or do I have to pay monthly from the beginning?

Research, content planning, agreed content, and technical SEO preparation are part of the new website project. Continued analysis, additional publishing, and promotion after launch are separate choices. A monthly SEO agreement is not a condition of purchasing the website.

Can I supply my own content or product information?

Yes. Useful, accurate materials may reduce preparation work. We first check whether they fit the planned pages and what still needs research, editing, or formatting. For a store, usable product data and appropriate images are particularly important to the scope.

Does using AI make the website cheaper?

AI helps me organize information, plan, and draft efficiently. The package still includes responsibility for the agreed result: choosing the structure, checking facts, editing the content, building the site, testing it, and resolving issues. The price is for that completed scope.

Why is a content cluster priced differently from several individual pages?

A cluster includes shared research and decisions about the relationship between pages. It needs a coherent main guide, distinct supporting answers, and useful links between them. An individual page may already have its place in an established plan. The preparation and editorial scope are different.

Do I own the domain, server, and website?

Accounts are established under your control wherever possible, and the relevant access is documented. You can choose who continues the work. Third-party software and media retain their applicable license terms; those dependencies should be clear in the handover. See website ownership and access.

Do I need a maintenance plan?

You need someone responsible for keeping the site updated and managing its technical needs. That can be you, another provider, or me under a maintenance agreement. Continued management is optional, and I do not assume ongoing access after an independent handover.

How is the delivery schedule agreed?

The schedule follows the content and technical scope, available materials, review points, and the planned start date. Waiting for essential information or changing an approved requirement can affect delivery. The proposal sets those expectations rather than promising the same turnaround for every website.

Can the website pay for itself through a small number of sales?

That depends on the contribution each new customer makes after the cost of delivering the sale, and whether the site helps generate those customers. Deal value alone does not establish payback. The website price is not a guarantee of traffic, sales, or an investment-return deadline.

What if I need work that is not listed here?

It can be assessed as a separate fixed-scope addition if it fits the project and my capabilities. Any involvement from a specialist partner, related cost, and responsibility should be explained before that work is agreed.

Discuss a Defined Project

If you want a complete WordPress website, use $7,500 as the starting project budget. For a WooCommerce website, start with $10,000. The next step is to establish the content, functionality, and technical requirements that determine your fixed proposal.

Discuss Your Project