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Website Launch ChecklistTheoCodeWell: A WordPress Content System on Its Own Infrastructure
My own website: a WordPress content system with 44 practical guides, a full set of service pages, and its own server infrastructure. It shows the same approach I use for client projects, from planning to the custom visual system.
TheoCodeWell Project at a Glance
Type
Service business website with an educational guide library.
Scope
Planning, content, design, infrastructure, and a custom icon and illustration system.
Stack
WordPress, YOOtheme Pro, my own server with FASTPANEL, Redis object cache, Cloudflare.
Scale
7 topic hubs with 44 guides, 11 pricing guides, and the service and solution pages.
What the Website Needed to Do
The site has two jobs. It has to answer the real questions business owners ask about websites, search, and infrastructure, and it has to turn readers who need help into clear, written project requests without a single call.
What I Built for TheoCodeWell
A guide library
Seven hubs, from web development and infrastructure to technical SEO, content, local SEO, link building, and AI search, each connected to its supporting guides.
Service and solution pages
Fixed scopes and starting prices, a written process, and a step-by-step project brief instead of a sales call.
A custom visual system
115 line icons and 25 illustrations drawn in one engineering style, so every card, step, and table row is easy to scan.
The infrastructure
A server I run myself, with Redis object caching behind Cloudflare, managed as described in the infrastructure guides.
TheoCodeWell Website Performance, Measured
| Lighthouse category | Desktop | Mobile |
|---|---|---|
| Performance | 97 | 85 |
| Accessibility | 96 | 89 |
| Best practices | 100 | 96 |
TheoCodeWell Website Screens
Services hub
Services with fixed starting prices, each with its own illustration.
Solution page
The dental clinic booking website offer.
Guide
One of the 44 guides, here Cloudflare for WordPress.